The past few days, tech writers and blogger descended upon Las Vegas for the annual Consumer Electronics Show in Las Vegas. CES is the world’s largest consumer technology trade show, drawing large crowds and big-name brands anxious to introduce new products. One of the methods for grabbing attention in the expo hall has drawn some ire: many companies have hired scantily-clad models as show-floor reps. Some of the women (and men) in attendance are calling into question what kind of message this is sending about the industry.
Check out the video below for the viewpoints of several attendees, as well as a less-than-stellar defense from CES’s CEO. Watch until the end for a gem of a quote from one of the showroom models, who rolls her eyes at women who choose the tech field over “shopping or cooking.” Yes, really.
What do you think? Is the use of “booth babes” degrading to women? Is it a harmless practice, or is it perpetuating a narrative that the tech field is for men?