Anyone who has visited Pinterest knows that it isn’t hard to spend hours looking through all of the crafts, recipes and home projects. In fact, this is probably why Pinterest was just named one of the top ten most-trafficked social networks.
A few weeks ago I saw Amy Clark mention how her traffic had grown because of Pinterest. I reached out to her and a few women in the blogging space to find out how they were using Pinterest and what results they saw. Each response I got reiterated how powerful Pinterest was and how instrumental it was for increasing their readership. The biggest lesson I learned? While sites like Twitter or Stumble Upon might send one big spike in traffic it seems that Pinterest creates a more steady flow of traffic.
Rachel Matthews says that Pinterest is her fourth largest source of traffic. Amy Clark noted that she has increased her monthly traffic by 40,000 impressions a month thanks to repeat traffic from Pinterest. Tiffany Romero said that Pinterest is the second largest source of traffic for SITS. In this month alone Tiffany has seen 3,000 visitors coming from Pinterest. Morgan from The Little Hen House has seen such huge results from leveraging Pinterest that she created a tutorial showing how to use Pinterest to Promote your Blog.
What have these women tried that works for them? How can Pinterest work better for your blog?
Here is what they had to say:
“The most popular items that are trending for us are knock-off creations like knock-off Anthropologie projects or knock-off Starbucks drinks…I created a 100 days of summer Pinterest board this past summer that gave families 100 ideas of crafts and recipes to do over the summer with their kids. I included a few ideas on Mom Advice, but many other sites had been featured in our weekly notebook of great sites to visit. The response was overwhelming and people used that board as inspiration for keeping their kids entertained during those long summer days.” –Amy Clark, Mom Advice
“If it’s a dinner recipes, breakfast recipes-something not specialty or holiday related, I definitely see traffic from it, but it’s steadier traffic, not surges…Most recently, a few people pinned my Dark Chocolate Candy Cane Swirl Cookies-given the time of year-I’m seeing HUGE traffic coming from Pinterest from people looking for Christmas Cookies Recipes.”-Rachel Matthews, A Southern Fairytale
“While I’d like to think that ALL my posts are pin-worthy, it’s just not realistic. No one needs to re-pin the story about the time I tried to wax my own bikini line. I also only pin posts that are visually stimulating or have a coordinating graphic. Pinterest is based on images that are visually appealing and no one is going to feel compelled to click on a sad-looking picture that was taken with terrible lighting or too much flash. Sorry, but that’s just the reality of the situation. I did write a tutorial on how to create graphics without using Photoshop for those of you who don’t have photography skills.” –Morgan from the Little Hen House
Now I want to hear from you! Do you use Pinterest to drive traffic to your blog? What results have you seen? What tips can you share?