Serta’s iComfort Blogger Experience

A small group of bloggers were invited this week to mattress manufacturer Serta’s Chicago-area headquarters for an exclusive event and special pampering.

Yesterday, bloggers from outside the area were flown in and all stayed at Chicago’s posh downtown Dana Hotel, where they were welcomed with dinner and a massage.

Today they will be touring Serta’s headquarters to talk with sleep experts and get a behind-the-scenes look at Serta’s innovative mattress technology and their new iComfort Sleep System. Bloggers will also be meeting with company reps to discuss how they can best carry news of iComfort and Serta’s products to their audiences.

Bloggers will not be leaving the meet up empty-handed, either. Each will get to choose an iComfort Sleep System of their own to have shipped home, and each will be offering an iComfort for giveaway on their blog.

For updates on the Serta iComfort event, and for news on the upcoming giveaways, follow these bloggers tweeting with the hashtag #iComfort: