To celebrate the launch of Robeez by Stride Rite the company teamed up with two super moms, Audrey McClelland of Mom Generations and Vera Sweeney of Lady and the Blog to host their BlogHer ’10 party at the Warwick Hotel.
Robeez was acquired by Stride Rite back in 2006 but was most recently incorporated into Stride Rites new Steps program as Step 1: Pre-walkers. Bloggers were treated to an exclusive sneak peak of the drool worthy Spring 2011 Collection. Robeez by Stride Rite will continue to lead the way in premium baby foot coverings from the first cuddle to wobbly first steps now.
Bloggers weren’t allowed to take pictures of the display of new shoes since the collection hasn’t been released yet.
Drinks were labeled “Tiny Toes” Cocktails, “Oh Mommy” Mocktails and there were plenty of scrumptious appetizers available. Moms and dads had a chance to design their very own pair of Robeez by Stride Rite soft soles. Parents got into it and some real talented artists emerged.
“Those shoes are so cute!” exclaimed Danielle Smith of Extraordinary Mommy while pointing to a pair of brightly colored baby rain boots. “They’re making me want to have another one,” she joked and then briefly paused to think it over for a moment.
Although tempted, she said she’ll have to settle for buying cute shoes for other peoples’ babies – at least for the foreseeable future.