Last week, a select group of media journalists were invited inside Procter & Gamble’s Beckett Ridge Innovation Center. The BRIC is one of P&G’s 52 innovation centers around the globe. P&G uses the site to discover new ways the company can touch and improve more people’s lives, in more parts of the world, more completely. This center had never before been seen by media. Until now.
The group was given an in-depth look at P&G’s innovation capabilities via a walking tour of the facility. While the morning Innovation Live! event included traditional media, the afternoon tour included bloggers and internet media including: Anne Fritz of Jet Set Girls, Emily Berry of Mommin’ It Up, Mary Marlowe Leverette of About.com, RJ Jaramillo of Single Dad, Tom Branna of Happi Magazine and Samara Postuma of Simplicity In The Suburbs.
The tour showed the many steps and parts of the development process when it comes to product innovation. From the way consumers shop within a model grocery store to the way consumers really use their products in two “fake” houses within the BRIC. The center also includes a virtual reality simulator for retailers.
Most notable was Alex Keith’s, Vice President of P&G Fabric Care North America, unveiling of the newest innovation from Tide. Tide PODS, the most significant innovation in P&G laundry care in 25 years. The PODS are a product that were 8 years in the making and the first three chamber liquid detergent in a capsule that have plans of changing the laundry care business. The fact that the product is more convenient in the sense of no more heavy laundry soap bottles and no more measuring, it’s expected to be a hit. The Tide POD is set to officially launch at the end of this month and it’s first commercial will be aired during the Academy Awards Sunday evening.