Mom 2.0 “Responsibly Swag Light”

Rather than being packed to the gills with swag from sponsors, the Lands’ End bags contained just a few things and included the following note:

We were happy to see the founders recognizing that we were there for the substance and not the stuff.

However, those who brought a separate “swag suitcase” were most certainly let down.

About Esther

Esther is the founder of She Posts and cofounder of GLMPS, a soon-to-launch photo+video app for iOS. She's also a Weight Watchers spokeswoman and is featured in their 2011 commercial campaign. She's been blogging on her personal site since 2004 and is a proud mom of two - a boy from her belly and a girl from foster adoption.

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