Latina Bloggers Courted By Spanish TV Network

The Spanish-language TV network V-me is sponsoring a group of seven Latina bloggers for BlogHer ’10.

“This is the first time any media company is sponsoring a group of bloggers at a major blog conference, let alone a group that is culture-specific,” said Melanie from Modern Mami.

It’s taken female bloggers of color longer to get recognized and the surge to reach the Latina market is still in its infancy despite the fact that there are now 30 million US Hispanic users online. The past few months have demonstrated there’s a growing movement to develop relationships with bilingual bloggers with two recent examples being the QuéRicaVida launch and the upcoming Social Fiesta party at BlogHer ’10.

In a recent post on modernmami.com, Carrie Ferguson Weir of Tiki Tiki Blog said, “Latina brand ambassadors are a smart investment in reaching a powerful market that speaks in two dominant languages and thrives in two cultures.”

There will never be a ‘one size fits all’ approach when it comes to connecting with bloggers. Across all segments and even within niche subcategories there’s a lot of diversity, as is demonstrated by the list of V-me ambassadors.

• Carol Cain – The Adventures of a NYCity Mama
• Melanie Edwards – ModernMami.com
• Ana Lilian Flores – SpanglishBaby
• Rory Lassanske – Mamá Contemporánea
• Silvia Martinez – Mamá Latina Tips
• Roxana A. Soto – SpanglishBaby
• Carrie Ferguson Weir – Tiki Tiki Blog

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{photo credit: flash.pro}