In the past couple of years, we have seen a number of tools roll out that attempt to measure how influential you are. Out of all of these tools, Klout seems to be the one that has grown the most popular.That is, until recently, when Klout made some changes that left bloggers and influencers questioning their platform.
As a PR professional I often get asked about Klout scores and if I use them when choosing the bloggers that we work with. The answer? Yes and no. When you are choosing bloggers to partner with, there are a number of things that go into that choice, one of which being how big of a reach that blogger has. I would never solely look at someone’s Klout score to determine how much influence they have. With access to Twitter, Facebook and Google+, I can look at a number of statistics that show me how large of a reach a blogger has.So again the question of whether or not Klout is even necessary comes up. If we have access to all of these different stats, why do we need a tool that grades our social presence?
A couple of weeks ago I was looking at my Klout score and noticed that one of my Facebook friends had a Klout score of 65. For those of you who don’t use Klout, that is a really high score. This particular friend was not on Twitter, had never used Google+ and hasn’t blogged a day in his life. However, he has over one thousand Facebook friends and attracts anywhere from thirty to over a hundred “likes” and comments on every single thing that he posts.
As bloggers, it is really hard to understand why we would ever need to know our Klout score. We have so many other ways of measuring our influence that our Klout score becomes irrelevant.
Social Media has given every single person the ability to communicate with thousands or even millions of people at a time. In the past, brands and media have only had access to a small portion of bloggers and influencers. As more and more people join the social media spaces, we will see even more of these mini but very powerful communities on personal social media profiles.
It seems that Klout and tools that measure your influence are one of the few tools available that give brands and media access to those very niche, very platform specific communities.
The question of how accurate Klout scores are is something that will continue to be debated. However, their ability to give brands and media a way to measure these otherwise unreachable influencers is a very unique opportunity.
I would love to hear your thoughts, perspective and stories in the comments.