First, let me start by saying that Alexa is awful. That said, it can be kind of fun to see your web sites rank go up and down. Unfortunately, a lot of people a lot of stock in Alexa rankings. People judge web sites by what their ranking is even though it lacks any type of scientific merit. Specifically, Alexa doesn’t work because it does not have access to the web sites web logs. Alexa, is a lot like Cleo the astrologer from television commercials. By counting the few people who actually install their toolbar they use a mathematical algorithm to try and determine what type of traffic that web site gets. . .
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