Hat Venture Builds Brands and Helps Charities

Parenting expert and small business owner Shara Lawrence-Weiss, owner of MommyPerks.com, a free online resource for families has started a new branding campaign utilizing her avatar on Twitter, @MommyPerks. Shara has been known around Twitter for her clever hats promoting various occasions, holidays and obscure celebrations that include National Turkey Day, National Potty Training Awareness Month and more.

She recently collaborated with Louise Sattler of Signing Families and has taken the ‘funny twitter hats’ idea to a new level by helping small business promote their brand on Twitter. She’s wearing logo hats for other business brands as her Twitter avatar in exchange for a donation to a family-friendly charity. She says:

“When Louise brought up the idea of using my hats for charity it didn’t even cross my mind to say ‘no.’ It just made perfect sense based on my upbringing and faith, my heart to help others and my love of charity work.”

This branding strategy has quickly made it’s way around the Twitterverse and now there is a waiting list of businesses eager to support a charity in exchange for Shara wearing their logo hat. The concept has similarities with the for-profit site IWearYourShirt.com.

Here’s how it works: Each business ships a hat to Shara, containing their logo, and then Shara snaps a photo and uses that as her Twitter avatar for 3+ days.

This week the hat venture was kicked off with Louise Sattler’s Signing Families logo hat with the donation being made to Project N.A.D.I.N.E. Shara says:

“I love that everyone is donating to different charity outlets which raises awareness of those organizations (free advertising for them!). It also gives me a chance to promote fabulous small businesses and their unique products/services.”

{photo credit: Mommy Perks}