GOOD READ: Behind the Design of an Addictive Visual Network

“Ever find yourself in the rabbit hole of the internet, bookmarking and screengrabbing things you want to buy or images that inspire you? Well, judging from Pinterest’s hockey-stick growth, you’re not alone in your digital collecting and curating.

The invite-only social discovery platform launched in March 2010, the brainchild of Paul Sciarra, Evan Sharp and Ben Silbermann, with the mission to “connect everyone in the world through the ‘things’ they find interesting,” opining that books, recipes and items can bridge the gap between strangers. In October, the site surpassed421 million pageviews, which means that each of its 3 million users are spending quite a bit of time there, pinning and organizing images to help them plan their weddings, decorate their (oftentimes, dream) homes, create bucket lists and manage an inventory of favorite images — no small feat on the ever-growing web”

Read the rest over at Mashable.

About CassieBoorn

Cassie Boorn is a Social Media Coordinator at DeVries PR where she helps brands navigate the social media space. Cassie Blogs at CassieBoorn.com which has been featured on NYTimes.com, NPR: All Things Considered and a number of national media outlets.

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