It seems breastfeeding is the hot topic again tonight in the blogosphere... this time after a tweet (that was then deleted) came out of the Paul Frank LA store. Lots of retweets captured the original words: Having your whole boob out and breastfeeding in our store #NOTOKAYATALL

Paul Frank was bombarded with retweets and responses such as:

After deleting the tweet, the unprepared person behind Paul Frank's Twitter account sent out a half-ass apology:

We expect many blog posts to come.

The ball is essentially in their court. The best case scenario is for them to sincerely apologize and then to have some frank (pun intended) conversations with moms. 

We think it'd be clever for them to do a line of nursing covers:

Love of Moments With Love says: "I hope they can muster a little better apology.  Maybe even a hip, new campaign with a mom breastfeeding.  ; )  I'm all ears, Paul Frank."

UPDATE: Paul Frank has officially responded and issued a heartfelt apology

{photo credit: bebe au lait}