2011 is the year the blogging scene has decided to take notice of the flourishing craft niche, and several conferences have sprung up to fulfill the needs of creative bloggers. A new craft-niche conference Creative Estates was held the second weekend in April in Chandler, Arizona.
The conference, which was organized by Shealynn Benner of Shey b and Tauni Everett of It’s a Tradition, sold out of tickets in advance of the event. Everett was pleased with the conference’s outcome, “This first year was phenomenal – beyond our expectations really.”
Everett, a veteran attendee of social media conferences, decided that Creative Estates was a much-needed event in the craft blogging niche because “Though each [social media conference I attended] was great in its own right, I never felt like the content and participants were a perfect fit. I missed the creative bloggers I associated with online everyday. It felt time for a conference that catered to our unique group.”
“Your favorite creative bloggers all in one spot, a place to dream accordingly and glean from a couple hundred of your favorite people?!! Yes please!” blogged Andrea Worley of Worley House.
Becky Higgins, a panelist at the event, said her “favorite part of the experience was meeting so many really terrific and genuine women who are in a similar camp. The camp called My family is #1 no matter what [and] I also love having a business because I care deeply about what I have to share. They get it. I get them. It was a beautiful thing and I’m grateful for the experience.”
“I was just blown away with the women I met there. They were ALL top-notch first-rate incredibly talented women. I left being so inspired and energized to move forward with creative blog and business plans,” said Heidi Ferguson of Honey Bear Lane.
Everything wasn’t completely smooth for the first-time organizers, though. They were presented with a large challenge immediately by giving themselves about six months to plan. Everett reflected, “An undertaking of this nature really requires at least a year’s planning to really be organized.”
A compressed period of planning time may have been a factor in Benner and Everett separating from each other for future events. Everett will focus future event-planning energies on a yet-to-be-named new conference that will take place in Salt Lake City next April, while Benner will continue on with Creative Estates in Arizona in 2012.