comScore released its annual U.S. Digital Year in Review report, which takes an in-depth look into the key online media trends of the past year.
Overall, the study found that 2010 was “a year of renewed optimism and excitement in the digital media industry”. Continuous innovation and major shifts in consumer behavior led to an increase in online ad and social media spending. According to comScore, “digital proved resilient, progressive, and competitive”.
The online space is expected to grow even further in 2011, which means those who already rock the web should expect many more opportunities to come. With that, we should also anticipated a flood of new marketers attempting to make in-roads to online success– some questionable, but mostly positive.
There will continue to be a learning curve as brands and bloggers figure out what works and what doesn’t. As guidance, comScore cited 10 Digital Media Trends, which bloggers should keep in mind as they position themselves moving forward,
Here are the highlights as they relate to blogging:
1. E-commerce bounced back in 2010, but changed drastically
Due to the rise of group buying and flash deal sites such as Groupon and LivingSocial, consumers are extremely price-sensitive and savvier than ever about getting deals. On the other hand, brands now have more opportunities to attract new customers. The trick, however, is to leverage these opportunities to form long-term loyalty and build an ongoing relationship with consumers.
More and more, we’ve seen how blogger are integral in bridging this gap. The key is to present yourself as part of “a strategy that enables [brands] to maintain margins while delivering long term customer value”. How do you fit in this make this a reality?
2. Be Social or Die
Three out of every ten internet sessions includes a Facebook visit. Facebook now accounts for 10% of all page views in the US. Largely due to Facebook, social networking sites now delivers more than one-third of all display ads delivered online. Twitter is following closely behind with its “promoted tweets” gaining momentum in 2010.
While having a social media presence many not be the right thing for every business, it is absolutely vital for bloggers. At the very least, Facebook and Twitter is a means to engage with your readers and your community.
Online video consumption is on the rise as viewing TV shows, movies, and commercials on computers and other mobile devices becomes mainstream. Based on comScore’s findings, this trend will continue to spring upward, making video “an increasingly important part of the digital experience”.
If you’ve new to vlogging or, like me, have never tried it, the entertaining Jessica Bern can teach you how it’s done.
4. The Rise of Mobile Web
2010 saw huge innovations in smart phone and tablets technology, as well as network speed and coverage. RIM Blackberry (31.6%) maintains the top spot when it comes to mobile devices, with Google Android (28.7%) trailing closely behind. Apple was a close third (25%). Given the convenience and ubiquity of these devices, mobile media consumption will continue to rise.
Having a mobile web presence will prove to be a necessary asset to bloggers. There are a number of ways to tailor your blog content for mobile devices, some of which have been mentioned on ShePost in the past.
To download a PDF of comScore’s lcomplete The 2010 U.S. Digital Year in Review, please click here.