Boulder based BlogFrog, an instant community platform, is today launching the largest mommy blogging network in the United States. It was founded only 18 months ago by Rustin Banks, the husband of a casual blogger who believed he could build a product that could improve how bloggers and their readers interact. Since it’s launch in 2009, BlogFrog has become the nation’s fastest growing women’s network with over 50,000 mom bloggers reaching over 5.5 million women online.
Because of this rapid growth, the company also just announced a Series A round of funding with former executives from Google and Hewlett-Packard investing an undisclosed amount to enhance community features, grow its team, and position BlogFrog to become the new go-to network for brand advertisers and bloggers.
“While offering the creative platform for women to chronicle motherhood, blogs lack the capability to be networked and social,” said Banks.
For the past few years the BlogHer network has been the dominant force in the mom blogging world, but with packages including banner advertisements, sponsored conversations, and branded communities, BlogFrog’s new direction and large userbase provides another option for advertisers and bloggers to consider.