Author Archives: Kristen Howerton
A Call to Action for Bloggers (from content strategist Craig Heimbuch)
Originally posted at CraigHeimbuch.com, reposted with permission. I’m not a blogger. That’s not to say that I don’t write online. But I don’t self-identify as a blogger, so I always feel a certain otherness when I go to conferences. … Read More
GOOD READ: Get Off My Internets Is NOT Constructive Criticism
The brutal tone of GOMI isn’t about criticism. I’m not sure what it IS about, frankly, but it is not being critical. It’s being cruel. For three years I’ve fought to ignore them as they trashed me (calling me Ursula … Read More
the fix for #facebookfail: facebook’s private message breach
All week long, I’ve been hearing this rumor that facebook was suddenly publishing private messages onto people’s facebook walls instead of in the inbox. It seems there is some glich that caused all private messages prior to 2010 to revert … Read More
GOOD READ: Is It Okay to Publicly Announce Which of Your Kids is Your Favorite? (The answer is no, dumbass)
Oh, hey. He does get a bunch of attention! This becomes “news,” and international media outlets cover the “story.” The blogger sticks to his guns on all the interviews he does, and never admits that there’s any problem with announcing … Read More
GOOD READ: When PR Pitches Go Wrong . . . Bloggers Can Do Better
I’m as busy as anyone. I get upwards of 400 pitches a day in my inbox. So believe me, I understand the frustration can build when you feel like man, I’m deleting every single thing in hereand it’s a huge … Read More
GOOD READ: An Open Letter to Brands
You have asked your agency of record to connect with bloggers, most likely for earned media coverage of your marketing campaign. Perhaps they bought a blogger list or farmed work out to a boutique PR firm. At some point someone … Read More
Faking It: The Troubling Trend of Purchased Influence
In the past few months, there has been increasing dialogue about the techniques some bloggers employ to artificially inflate their social media imprint. Recently, there was a buzz about a number of bloggers who were purportedly purchasing their facebook fans, … Read More
Creative Alliances Gears Up for Second Conference
In 2010, blogger Lee Vandeman (of Moms Without Blogs) founded a new kind of blogging conference: an intimate experience where authentic and strategic alliances could be formed among creative business women in the online community. Attendance was capped at 40 … Read More
GOOD READ: The Death Of SEO: The Rise of Social, PR, And Real Content
What does that mean? Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant … Read More
GOOD READ: The Latest Battle In The Dad Blog War
The Dad bloggers are squabbling. Men who write about teaching their children to play nicely with others and to say only nice things or nothing at all, are going at each other lately like kids on a playground. Put it … Read More
