Author Archives: Esther
Mompreneurs Share How To Launch A Work-At-Home Business
A story about a blogger becoming a published author thanks to the success of her blog isn’t all that surprising anymore, in fact many established writers are now penning blogs for the sole purpose of building and maintaining an audience … Read More
Arkansas Women Bloggers Conference
Since 2005 there’s been an explosion of social media and blogging-themed conferences specifically targeted at women and moms. The big events like BlogHer ’11 now draw thousands of attendees, but smaller regional conferences are continuing to grow in popularity since … Read More
Women Bloggers Studied As Sponsored Conversations Start
MediaPost: More than 90% of women bloggers are eager to partner with advertisers, but 60% have never been approached by any brand or agency, according to a survey conducted last month by BlogFrog across its network of blog sites and … Read More
Kenmore’s “So You Wanna Be A Designer” Fashion Reality Show Features Bloggers
Kenmore launched a new fashion competition show called “So You Wanna Be A Designer” a few weeks ago – it streams live every Thursday from 6:45p – 8:00p (CST) – and this week will feature mom bloggers as the designers’ … Read More
Mighty Events Hosts Intel Brunch At SXSWi
Mighty Events, co-founded by Maggie Mason, Laura Mayes and Helen Jane Hearn, brought roughly 30 women together for an intimate brunch with Intel. Although the theme was ‘mobile etiquette’, the event was held in a cozy courtyard café where the … Read More
NY Times: Harnessing the Power of the Mom Blogger
The latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls. To that end, marketers have been increasingly harnessing … Read More
DC Mommy Blogger Given Makeover On TLC’s What Not To Wear
A self-described fashionless frumpinista, Amanda of Parenting By Dummies was featured in tonight’s episode of TLC’s hit show What Not To Wear. In Stacy and Clinton’s typical ambush style Amanda was whisked off to New York City for a fashion … Read More
MyBlogLog Being Shuttered By Yahoo
In May Yahoo will discontinue its MyBlogLog service which it acquired in January 2007 for $10 million. A notice was posted on the site for members today saying: “MyBlogLog will no longer be in service from 24 May 2011. We … Read More
BlogHer Handmade ’11: BlogHer’s New Niche Event
BlogHer Handmade ’11 courts the Etsy addicted crowd through a niche-specific gathering this fall in St. Paul, Minnesota. BlogHer’s list of conferences continues to grow and now includes their flagship event BlogHer along with three smaller events BlogHer Food, BlogHer|bet, … Read More
Katie Couric Interviews Mom Blogger Liz Gumbinner
“There were definitely moments when I thought to myself, Michelle Obama has sat in my chair. Bill Gates has sat in my chair. Wow.” said Liz Gumbinner of Cool Mom Picks and Mom-101 who recently found herself being interviewed by … Read More
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