Author Archives: CassieBoorn
Time Magazine Round-Up
If you turned on your TV, listened to the radio or opened your browser this week you may have heard about a provocative image on the cover of Time Magazine. This spurred so much conversation across the blogosphere that we decided to compile … Read More
Interview with New York Times Bestselling Author Allison Winn Scotch
Not only is Allison Winn a New York Times Bestselling Author but she has spent her entire career entrenched in the writing world. As a freelance writer, Allison wrote for every magazine from Glamour to Self to Cooking Light to … Read More
The Business of Blogging.
A few weeks ago I posted about “How-To: Write an About Page That Attracts More Business” Soon after, a reader reached out to me on Twitter and was curious about how you to pitch brands for partnership opportunities. Over the … Read More
Digital Family Summit: Where Teen and Tween Bloggers Come Together.
Every year there are dozens of parenting and lifestyle blogging conferences held around the world, many of them featured here on She Posts. While there are many options for adults to learn the in’s and out’s of blogging, there hasn’t … Read More
Mother Letters: The Project That Inspired 600 Letters
It is no secret that social media has created a way for mothers to share their experiences and build communities around them. Lisa Belkin once wrote, “Certainly few of us raise our children based solely on conversations or information found … Read More
GOOD READ: How a Sports Fanatic Turned His Blog Hobby Into a Career.
Back in 2003, when blogs were just catching on with the mainstream, college student Matthew Cerrone started aGeoCities site called MetsBlog.com to track his favorite baseball team. Fast-forward nine years and he’s turned the hobby into a full-time job. Cerrone’s story … Read More
Vegan Blogger, Leslie Durso Appears on Cupcake Wars.
A few months ago I came across Leslie Durso’s blog Veggie DreamGirl when I was searching for new vegetarian recipes. I was drawn in by her amazing photography and delicious recipes but instantly noticed that Leslie had a lot more going … Read More
GOOD READ: Stop Sabotaging Your Own Success: A Manifesto
The reality is, in most cases no one will be there to give you permission to act. To try. To succeed. And to fail. No one will take you by the hand and say, “Now it’s time. You’re ready.” No … Read More
GOOD READ: Speaking your truth: it’s not just for you
I had dinner with Isabel Kallman, Laura Mayes, and Sarah Bryden-Brown a while back and we had this conversation too. (And first, allow me to say that if you ever find yourself fortunate enough to have dinner with all three of these women … Read More
A Case Study in Marketing on Pinterest
Pinterest is on the top of everyone’s minds right now. For example, when covering the release of Blogher’s annual study on women and social media, AdWeek emphasized the part of the comprehensive study that identified that women trust blogs and … Read More
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