Pinterest is on the top of everyone’s minds right now. For example, when covering the release of Blogher’s annual study on women and social media, AdWeek emphasized the part of the comprehensive study that identified that women trust blogs and Pinterest more than Facebook and Twitter.
It seems that Calypso St. Barth was ahead of the game with this insight when they brought on “power pinner” Christine Martinez to give a behind the scenes look at a Calypso St. Barth’s summer photo-shoot.
A few weeks ago I saw some chatter about this partnership on Twitter and instantly reached out to Christine to get the details.
When did you start blogging?
“I have been blogging since 2006 and initially started blogging because I was in art school and fell in love with some of the design blogs that were popping up.”
How long have you been on Pinterest?
“I have been active since the very beginning. I actually got to be among the first group of friends and family to join the site. I was able to gain a lot of traction and a good following because I was one of the first. I think it was very important on Pinterest early only to put forward content that could be used as an example. Because of my visual arts background it was such a natural fit for me. Early on I was one of the first people featured on their Pinterest blog as a ‘Pinner to Follow’ and was included as a ‘Tastemaker’ in their people to follow list.”
How did your partnership with Calypso St. Barth begin?
“I have a friend that works with Calypso St. Barth and they were looking to do a really fun campaign for their 20th anniversary. They were looking for someone with a really strong Pinterest presence that made sense for their brand. Because they have such a visual lifestyle around their brand it was a great fit.”
What are you doing with them?
“We did the first ever ‘live pinning event’ a few weeks ago. I was with them in St. Barths on this fantastic photo-shoot that they were doing for their 2012 summer look book. I followed them along on their photo shoot and documented what was happening and I would go on the beach and take pictures of them taking pictures and their great products. I was posting those pins in real time so people at home could follow along.
One of the things that I got to do is play with products and style them. I got to put on all of these great accessories to take pictures of and pin. One of my photos from the shoot had over 9,000 re-pins.”
Since then have any new opportunities popped up?
“What has been really cool about Pinterest is it has allowed me to showcase my own curation abilities. This week I launched the first ever curated shopping site with Sneek Peak. They offer great deals on independent designers and have allowed me to come on and create my own boutique store.”
Recently, a conversation popped up in the blogosphere asking if marketing was going to ruin Pinterest. This campaign seems like a great integration that allows someone to create interesting content for Pinterest in a non-abrasive way. What do you think? Will advertising ruin Pinterest? Will we see more of these campaigns in the future?