Category Archives: PR Campaigns
Highway to a Social Media FAIL: Chrysler and Ignite Social Media Tank with Mom Blog Contest
The first quarter of 2012 isn’t even behind us, but it seems that Chrysler and their social media agency Ignite Social Media are already top contenders for one of the year’s #SUXORZ social media fail awards. Chrysler’s “Blogger Faceoff” competition … Read More
MommyToMommy.TV Video Hits Big For Bing
Video blogger Kimberly Clayton Blaine, the producer of MommyToMommy TV and the woman behind The Go To Mom, partnered with Bing.com to produced an online video that shows off Bing’s new Facebook social search feature. When a user searches for … Read More
Bloggers Model Swimsuit Confidence For Land’s End
In a continuing trend of bloggers shedding clothing for a cause, Curvy Girls Guide partnered with Land’s End to create and promote a campaign called Nationl Swim Suit Confidence Week. CGG’s Brittany Gibbons calls it “a movement geared at helping … Read More
Kenmore’s “So You Wanna Be A Designer” Fashion Reality Show Features Bloggers
Kenmore launched a new fashion competition show called “So You Wanna Be A Designer” a few weeks ago – it streams live every Thursday from 6:45p – 8:00p (CST) – and this week will feature mom bloggers as the designers’ … Read More
Nintendo Gets Blog Ambassadors SeattleEnthused For 3DS
Photo collage by Lisa Douglas Last Thursday, over 120 brand ambassadors were flown or otherwise transported to Seattle to get their hands on the new Nintendo 3DS handheld gaming system with glasses-free 3D views. An interesting mix of mom bloggers, … Read More
Jo-Ann Campaign Features Craft Bloggers
Jo-Ann Fabric and Craft Stores, the largest fabric and craft chain in the U.S., have launched a spring craft campaign featuring several prominent craft designer bloggers, or as Jo-Ann calls them “some of the most talented and trend-setting individuals in the … Read More
How PR Companies Choose Bloggers
Ever wonder why some bloggers are chosen for certain PR campaigns and others aren’t? How do Public Relations professionals find the bloggers they tap for certain campaigns? When a PR professional isn’t familiar with the scene, how does she choose … Read More
How PR Companies Choose Bloggers
Ever wonder why some bloggers are chosen for certain PR campaigns and others aren’t? How do Public Relations professionals find the bloggers they tap for certain campaigns? When a PR professional isn’t familiar with the scene, how does she choose … Read More
Purex Insider Program: Brand Program Spotlight
In December of 2010, laundry care brand Purex breathed new life into its Insider Program, selecting a large group of bloggers as their newest Insiders. In 2009, Purex worked with its existing Insider team to promote the launch of its … Read More
Blissdom Excitement Builds As Conference Nears
Excitement is building for this week’s Blissdom ‘11 conference in Nashville. Attendees were delighted last week and early this week when “Prep For Bliss” kits began arriving on doorsteps. Many bloggers had no idea that they were going to receive … Read More
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