What was your primary motivation for launching AllThingsD.com?
Well, we started with the conference. We actually wanted to start with the website, but the people at Dow Jones didn’t want us to do that. But we felt like there was a real lack of accountability, fairness and accuracy involved in tech blogging, and we felt that we could bring all of the traditional standards of old media and mix them with this very exciting new medium that has quickness and wit and fun and immediacy. We liked all that, but what we didn’t like was the rumor mongering and the lack of standards. We felt that we could combine them both, and I think we’ve done a nice job of that. We just really thought it was a great way to reach readers, and we’re going to go where the readers are.
Read the complete interview So What Do You Do, Kara Swisher, Co-Executive Editor of AllThingsD.com, by Andrea Williams (@AndreaWillWrite) at Mediabistro.